Monday, July 11, 2011

Sympathy Tourism

This is something that has been on my mind for while then today I read David Whiteleys piece on his blog this last paragraph really says what i think "Tourism as an industry is about service, not charity. People are not giving their money to destinations, they are spending it there. There is an enormous difference. If people are genuinely moved by plight, they’ll make a charity donation, not book a flight and hotel. Tourism is a business, not a welfare scheme – and anyone tempted to overplay the sympathy card would do well to remember that." Most Lodges and Hotels in Tanzania (and elsewhere in the developing world) have involvement in their local community, and there is no reason to hide it, BUT, as a primary marketing tool? Really? How many people actually choose their annual break to help others? As a bonus, great, but most people want to have a great holiday, and to be honest promoting the fact that people nearby are in desparate need of your financial help probably just makes people feel guilty.

Ras Mbisi is about good food, relaxing and being looked after, by people who really want you to have an amazing holiday, if we choose to donate or set up projects with monies earned then great, but we will never force guests to contribute, in fact we are unlikely to mention it to you at all. Occasionally we will refer to it in a blog, but it is not the reason we exist, we exist to give our guests the best we can on this beautiful remote and deserted beach paradise.

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